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Tourism Department Unveils 2013 Spring Campaign
By Oklahoma Tourism Staff
OKLAHOMA CITY – The Oklahoma Tourism and Recreation Department recently unveiled its 2013 spring campaign in seven out-of-state markets. The campaign entitled “Come See for Yourself” features a variety of 60 and 30 second commercials and airs during live news and sports action in the Dallas/Fort Worth, Wichita Falls and Amarillo markets in Texas, Wichita, Kansas; Little Rock, Arkansas and the Springfield and Joplin markets in Missouri.
“Oklahoma’s new television ads present a striking contrast amidst the plethora of tourism ads airing during the spring travel planning season,” said OTRD Executive Director Deby Snodgrass. “Unlike those of our competitors that focus on sweeping landscapes and select points of interest, Oklahoma’s ads invite visitors to have fun doing a myriad of activities from rappelling, fishing, skiing and spelunking to winemaking, flying and dining. There is something for everyone. Come see for yourself!”
The production was coordinated by Oklahoma City-based Jordan Advertising and utilized the services of Epoxy Films and Creative Audio Lab in Broken Arrow and Steelhouse in Tulsa. The footage was shot over a 12-day period in 23 locations, covering every country region of Oklahoma. The production crew included 24 members and local talent was cast for the project. The videos feature everything from Oklahoma’s renowned attractions to the state’s breathtaking outdoor landscapes.
OTRD’s home on the internet, TravelOK.com features a landing page with all the commercials and click-through information regarding each location featured. The page can be found online at http://www.travelok.com/come-see-for-yourself.
In addition to television advertising, the interactive team has launched a YouTube video campaign to coincide with the traditional media campaign. This interactive campaign utilizes the same commercials and plays them at the beginning of YouTube videos in selected markets. A companion banner ad allows users to click through to TravelOK.com.