(Oklahoma City)  In an effort to reach the growing segment of motorcycle travel, the Oklahoma Tourism and Recreation Department has produced a new Oklahoma Motorcycle Guide featuring eight tours that take riders into some of the state’s most scenic areas.

“Motorcycle travel is an important niche market for Oklahoma tourism,” said Deby Snodgrass, executive director of the Oklahoma Tourism and Recreation Department. “Statistics show most riders are 40-plus years old and have a fairly high income level that allows them to purchase a touring motorcycle and gear.  Most travel as couples and 95% seek lodging during a trip.  In addition, they spend money on food, fuel and entertainment. We know this is a good demographic to target to increase travel expenditures in Oklahoma.”

The new guide provides an overview of eight suggested trips around Oklahoma, including the more than 400 miles of historic Route 66 that spans the state. Each trek includes a map and suggested attractions to see along the way.  The publication also briefly outlines Oklahoma’s motorcycle laws and provides helpful websites for riders.  In addition to the brochure, the Oklahoma Tourism and Recreation Department has included extensive motorcycle travel information and itineraries on the official state tourism website, TravelOK.com.

“From the Talimena Skyline Drive in southeastern Oklahoma to the Wichita Mountains in the southwest to the nation’s longest stretch of Route 66, Oklahoma’s terrain is perfect for motorcycle tourism.  This market segment has great potential for both domestic and international travelers and we intend to take full advantage of the opportunity to let them know what Oklahoma has to offer,” Snodgrass said.

The new brochure is available on our brochure order page.