(Norman, Okla.) April 20, 2011 — Leaders of the fourth annual Norman Music Festival (NMF) are spreading their roots, working with the community in efforts to promote eco-friendly behavior.


“We want to encourage festival goers to use the blue recycle bins and urge their friends to do the same,” says Claire Malone, NMF green committee chairwoman. “It's small steps like these, when done together as a community, that can truly have a profound impact.”


Festival leaders are working with representatives from Keep Oklahoma Beautiful and OKC Beautiful in order to have many recycling bins throughout the festival grounds.  There will be approximately 180 bins to create a 1:1 ratio of recycle bins to trashcans and 20 volunteers to keep the areas clean and green. 


Malone says the Little Rockers Kid Stage is participating with a recyclable art project using donated toilet paper rolls, tissue boxes and other items to make guitars and rain sticks.


Wimgo, a festival sponsor, is providing reusable water bottles for festival goers and Oklahoma based deVine Water will be providing natural artesian water for the performers and for VIP members.


“The Norman Music Festival continues to grow its recycling efforts year to year and promote recycling through out the festival grounds,” says Robert Ruiz, NMF committee chairman. “We are taking steps to become an ECO Certified event through Travel OK, which evaluates and recognizes organizations that take steps to decrease their environmental impact.”


Those interested in bicycle routes should check out this website created as a way to promote transportation equity and urban sustainability, www.bikemapnorman.org.


The Norman Music Festival will be held on April 28-30, 2011. The festival is free and open to the public and will take place on the 100, 200 and 300 blocks of historic Downtown East Main Street, east of the railroad tracks in the Arts District. Thursday and Friday night entertainment will be predominantly at indoor locations, and Saturday will feature the full-blown festival atmosphere complete with street closures and large outdoor stages. Audiences will rock out to headlining bands The Walkmen, Black Joe Lewis and the Honeybears, Keller Williams, Peelander-Z and more than 200 other acts.


Details about qualifying for certification can be found at ecotravelok.com.


For more information on becoming an NMF VIP member, please contact the Norman Arts Council at (405) 360-1162.


A comprehensive schedule of acts and performances for Thursday, April 28, Friday, April 29, and Saturday, April 30, can be found on the NMF website, www.normanmusicfestival.com/2011.


The Norman Music Festival is a program of the Norman Arts Council.


For more information, please visit Norman MusicFestival.com, Facebook.com/NormanMusicFestival, Twitter.com/NormanMusicFest or MySpace.com/NormanMusicFestival