NORMAN, OKLA. (March 9, 2011) — “The CarrotMob sounds like yet another really innovative way to utilize current forms of communication and media to spark interest and bring about positive results by energizing Norman's next generation of economic supporters, leaders, and entrepreneurs," says Deborah Clark, owner of Sandalwood & Sage. 


Leaders of the state’s largest free indie music festival are encouraging supporters to participate in a “CarrotMob” in downtown Norman on Saturday, April 2, and shop at businesses that make the Norman Music Festival (NMF) possible.


NMF Chair Robert Ruiz said the Norman Music Festival’s CarrotMob is modeled after events organized by environmentalists to use their commercial influence in a positive way to encourage local businesses to adopt green initiatives.


“This made me think, with all of the thousands of supporters we have for the festival, why couldn’t we do something positive for the downtown retailers who so graciously allow us to close Main Street and hold this festival?” Ruiz said. “Through this event, we hope to bring downtown retailers some extra business and ensure their future support of the Norman Music Festival.”


“We’re hopeful that businesses who have the opportunity to remain open this year, do,” says Ruiz. “Last years estimated visitor impact was $3.46 million to Norman and with more opportunities for visitors to shop, comes more revenue to the city.”


Ruiz said his specific goal is to double downtown retail sales on April 2nd to make up for any lost sales during the festival, which is April 28-30.


“We are asking all of the Norman Music Festival supporters out there to delay the purchase of that next piece of furniture, to hold off on buying that engagement ring, to wait on stocking up on some nonperishable groceries, to take pause in getting geared up for spring wardrobes and to come instead to downtown Norman to do all of that shopping on April 2.”


Ruiz said one lucky shopper will win a pair of VIP Tickets to the festival and with each purchase shoppers have the opportunity to unearth the line-up for the festival.


“This is a fun way to reveal our line-up while also serving a purpose,” says Ruiz.


"It is exciting to see so much interest in historic downtown Norman.  We have always felt there was potential for rejuvenation on East Main, which is why after 14 years in business we decided to relocate Sandalwood & Sage to the three hundred block of downtown Norman,” says Clark.


For more information on the NMF CarrotMob, please visit the official website,


The Norman Music Festival will be held on April 28-30, 2011. The festival is free and open to the public and will take place on the 100, 200 and 300 blocks of historic Downtown East Main Street, east of the railroad tracks in the Arts District. Thursday and Friday night entertainment will be predominantly at indoor locations, and Saturday will feature the full-blown festival atmosphere complete with street closures and large outdoor stages. Audiences will rock out to headlining bands The Walkmen, Peelander Z, and more than 150 other acts.


For more information, please visit Norman,, or



Holly Jones
Publicity Chair
Norman Music Festival
April 28, 29 & 30, 2011