FOR IMMEDIATE RELEASE February 17, 2011 CONTACT: Jill Simpson, Director Oklahoma Film & Music Office 405-230-8440 Oklahoma To Make Large Impact at South by Southwest Conference and Festival The Oklahoma Film & Music Office (OF&MO) would like to officially announce its plans for the 2011 South By Southwest Conference and Festival (SXSW) that will take place in Austin, Texas March 11-20. Branded as Oklahoma’s Buffalo Lounge, the state will have its own venue to host four-days of film, interactive, and music events, March 14-17. The goal is to provide exposure for participating Oklahoma companies and talent to an international audience. Jill Simpson, director of OF&MO, said “Oklahoma has seen significant growth in all three of these emerging industries in recent years. SXSW is the premiere conference and festival to combine all three sectors. OF&MO has had a presence at SXSW since 2005. This year, we would like to maximize Oklahoma’s presence at the festival by bringing together a variety of companies and performers from across the state at one shared venue.” While OF&MO will lead and sponsor this branded endeavor, the size and scope of this year’s events is made possible with the help of sponsors. Title sponsor is the Greater Oklahoma City Chamber, and other participating sponsors include the i2E, Circle Cinema, Indion Entertainment Group, Tate Music Group, Black Mesa Entertainment, Oklahoma City Museum of Art, Oklahoma Travel Promotion Division, Idea Collective, Oklahoma City Coworking Collaborative, Norman Music Festival, and deadCENTER Film Festival. With over 30,000 top business professionals in attendance at SXSW, this 10-day event brings people together to enhance knowledge of their respective field and promote their product. OF&MO will program multiple day and night events across all sectors throughout the four-day schedule. All Buffalo Lounge events will take place at Friends, located in the heart of downtown Austin in the midst of the conference and festival events. The Oklahoma Film Party, Red Dirt Reel, will be held on Monday, March 14 from 3 p.m. to 6 p.m. and will feature participating sponsors representing their companies that support the Oklahoma Film Industry. The goal of this event is to showcase to SXSW Film attendees that Oklahoma has everything for independent filmmakers: from the 37% cash-back rebate, locations, financing and production companies to new distribution models, art house and indie exhibitors, and nationally renowned film festivals. Following the film event will be Oklahoma’s first interactive event at SXSW, OpenBeta 6, from 8 p.m. to 2 a.m. The event will be emceed by well-known Blogger Becky McCray of Small Business Survival, and will begin with a keynote presentation by Oklahoma native, Austin resident, and founder of , Kent Savage. The speech will be followed by a dozen lightening talks by participating Oklahoma interactive companies. After the presentations, Oklahoma based DJ Ostara will perform for the crowd spinning her mixes of original Oklahoma music. A follow up event will take place on Tuesday, March 15 from 4 p.m. to 7 p.m. for attendees to continue to network. Participating Oklahoma Interactive companies include i2E, Oklahoma City Coworking Collaborative, Phase 2 Interactive, iThemes, Grocio, Keynotes, ONEsite, Quibids, Digimedia, Diner Connection, CrowdStory, Crimeseen, Urban Dealight, BuzzDing, Chesapeake Interactive, and Opus Video Productions. Representatives from the Greater Oklahoma City Chamber will also be there to present on quality of life in Oklahoma, and jobs creation. The music portion of SXSW begins on Tuesday, March 15, with Oklahoma artists featured during the first Okie Soundcheck party from 8 p.m. to 2 a.m. Performing will be Brine Webb, Josh Roberts, Ryan Lawson, The SKYS, Jabee, Jacob Abello, Rainbows are Free, DEERPEOPLE, and The Non. The 3rd Annual Sax, Clogs, & Rock-n-Roll music event will take place Thursday, March 16 from 12 p.m. to 5 p.m. Attendees will be able to listen to Oklahoma artists including John Fullbright, Sherree Chamberlain, Emory Grey, Ben Kilgore, Fiawna Forte, Kite Flying Robot, and Audra Mae. Finally to close the Oklahoma events on Thursday, March 17 from 12 p.m. to 5 p.m., Oklahoma based music label Tate Music Group will showcase their signed musicians. OF&MO is also pleased to announce that SXSW has selected six Oklahoma bands to be official SXSW artists for the first ever Oklahoma Showcase in Austin. OF&MO has worked with SXSW to secure a headliner for the showcase for SXSW badge holders, which will be Oklahoma City native Graham Colton. Playing before Colton will be Broncho, Colourmusic, Pretty Black Chains, OK Sweetheart, and the Boom Bang. Oklahoma’s Buffalo Lounge will feature a pop-up retail store stocked with Oklahoma merchandise provided by Mary Beth Babcock of Tulsa’s Dwelling Spaces. It will be a chance to sell Oklahoma merchandise to those in attendance. Other features include space for filmmakers and musicians to sell their DVD's and CD's, a “newsstand” for Oklahoma companies to display their publications, free wifi available to all attendees, as well as a computer kiosk with high-speed internet and printer capability. This year’s events will be taken to the next level with the help of volunteers and in-kind donations. A PR Committee has been formed for outreach to both Oklahoma and Austin-based media allowing for performing artists to gain maximum exposure in both markets. A Swag Committee is gathering iconic Oklahoma materials for artists and guests. A Street Team Committee will be on the ground in Austin to distribute flyers and network with the crowd to drive attendance to the Buffalo Lounge. For more information and links to all sponsor Websites, participating interactive companies, and performing artists please visit the Facebook page at Follow the events on Twitter For more information on how to become a volunteer in Austin, or to join the e-mail list, please e-mail For more information on OF&MO, please visit ###