Tourism Industry Research & Reports

2018 Research Summary

Overview of the industry’s economic impact. Includes information on traveler spending, visitation, job creation, tax revenue, and the industry’s state and local impact.

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Economic Impact Study

Dean Runyan Associates – This report describes the direct economic impacts of travel to and through the state of Oklahoma and each of its counties since 2010, included is the level of travel spending and the impact this spending has on the economy in terms of earnings, employment and tax revenue. The House and Senate districts data is available only for the most recent years.

2016 Oklahoma Travel Impact
2016 Oklahoma Travel Impacts by House District
2016 Oklahoma Travel Impacts by Senate District

Visitation & Visitor Profile

TNS Global Market Research – Visitor volume, including demographics, trip purpose, mode of transportation, trip length, trip activities, transportation, accommodations, expenditures, satisfaction, and trip planning insights.

2016 Visitor Profile Report

Advertising Effectiveness

Longwoods International – Measures the effectiveness of OTRD’s advertising campaign to determine the impact on interest in visiting OK, driving actual visitation and generating a positive ROI.

2017 Advertising ROI Research
2015 Advertising ROI Research

Attribution Analytics & ROI

Arrivalist & Adara

Archived Reports

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